Friday, 25 July 2008
Gutschein - To Redeem
I guess it is smart of companies to make their customers jump through a multitude of hoops to get any form of compensation when they screw you over. When they force you to write an actual physical letter, that then has to be physically posted into letter box with a physical first, or second class stamp, it pointedly pushes the Can I really be arsed with this question to the fore. If the answer is a no, then they’ve won, they’ve buggered you over and got away with it. Everyone is so used to instant computer-based communication that the thought of sending a letter becomes so old-fashioned, humdrum and dreary that it’s just not worth the effort. It might be added to one of those never-written-down to-do lists that everyone has for the things they never actually intend to carry out, although a vague timeframe is often readily assigned: Yep, I’ll definitely do that on my next day off. No, you really won’t. That twenty-quid off voucher from EasyJet you’re entitled to for being delayed at Stansted for three hours just isn’t getting redeemed. The Why Can’t I Just Email It In? argument simply won’t fly - unlike you with EasyJet in the future. As much as you’d love to protest their shitness by boycotting the company, you won’t! It’s just too cheap and you can’t really be arsed shopping around anyway. You end up just convincing yourself it won’t happen again, and they’ll learn from their mistakes.
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