Saturday, 12 July 2008

Aus|machen - To Turn Off, To Put Out

This is my first properly confusing word. Usually when you turn somebody off, it’s unlikely they’ll put out. Perhaps Germans are just different. Let’s assume though that it’s not a sexual term, but instead something we can conveniently tie into the hottest issue of the moment: global warming. ‘If everyone turned their Sky Box to standby,’ Sky’s very own ego-masturbatory ‘information’ channel bleats, ‘We could save enough electricity to light the whole of Birmingham for year. Think green, go red.” But don’t you dare consider turning your Sky box off at the wall, because that will use absolutely no electricity, and that‘s just mad. The irony is that the only reason you’ll EVER find yourself watching that advert on channel 998 is if you’ve been energy conscious enough in the first place to turn off at the wall. That or you’ve unwittingly got to the end of the spank-channels, mid-wank, in which case saving electricity could not be further from your mind. So Sky is basically just preaching to the choir with its grand energy-saving plan, plus a handful of guy’s who’ve overshot Northern Birds or Babestation, who really couldn’t give a fuck.

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